Business Cards That Work

Posted on May 3, 2012 by Ieva Johnson

Here are a few tips to consider before you design or redesign your business card.

Your business card is one of the most important marketing tools you’ll ever create. You give your business card to prospects and customers so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a myriad of other ways to let people know who you are and what you do. And, if you run ads in local newspapers, your business card may even double as camera-ready copy for the publication’s “business card ad” pages.

But no matter how you use your business card, it won’t be the marketing workhorse it should be unless it looks professional, is easy to read, and helps customers and prospects remember what you sell and why they should buy it from you.

Making all that happen on a document that is only 3½ inches wide and 2 inches deep is a tall order. But it can be done. Here are several suggestions to keep in mind before you design or redesign your business card.

Use a logo
Have a professional designer create your business logo. If you provide products or services that can be represented with a symbol (ie, house painter, home builder, restaurant, dog grooming service), the logo should symbolize that product or service in some way. It should also be scalable for use on business cards, letterhead, brochures, and your website.

Develop a one-line slogan
If what you do isn’t immediately apparent from your business name, create a one-line slogan that will help people remember what you sell. Include the slogan on your business card.

Include your website address and/or email address
Customers and prospects will want to know your website address and your email address. If you’re concerned about spam, have your webmaster set up two email addresses for you — one to put on your business card and give out to the public, and another private email address that you only give to a few trusted business associates and friends.

Make your card readable
Use (or insist your designer uses) font sizes that are big enough to be easily readable without using a magnifying glass. Be sure the type color stands out against the background of the card, too. Light gray type on a white card makes it hard to distinguish letters and numbers. Remember, your goal isn’t to produce a work of art. It’s to produce a business card that clearly communicates what you do and how to reach you. If recipients can’t read the contact information you’ll lose sales.

Make your card stand out from the rest of the pack
Yes, your business card may wind up stuffed in a desk drawer with a stack of other business cards. Make it stand out from the rest by using bright colors, including your photo on the card, or using high gloss card stock.

Have your business cards printed on good card-stock
If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.

Although some of the preprinted paper that you can buy to create your own business cards is heavy enough to pass for a “real” business card, most people will get better results by having their business cards professionally typeset and printed. Professionally printed cards may cost less than the print-it-yourself variety, too.

Author: Janet Attard

Posted in Spinit - Web Design Company | Tagged | Leave a comment

Search Engine Marketing: Is It For Your Business?

Posted on April 25, 2012 by Ieva Johnson

The marketing strategy of any business has a lot to do with its success or failure. The best products can nosedive and the lesser products can scale great heights just because of a great marketing strategy. On the web, there are lots of people doing business through selling a host of products. In this Internet age, to be successful in any business it is vital to have a web presence. You need the best marketing strategies to market your goods really well on the web. Using affordable search engine marketing is the best way to go about the marketing strategy on the web.

Every business works under a set budget. Affordable search engine marketing is the best way to go about the entire thing. If you have a web presence for your business, then you must make all efforts to tell everyone all about your site. How can anyone know if you do not tell them something about your business and its website? For promoting your site on the web, you can try search engine optimization. In search engine marketing you can commence pay per click advertising, affiliate marketing programs, Internet marketing and content optimization and management.

There are some ethical and unethical methods that can be used for promotion. It is up to you to decide what measures you want to adopt for popularizing your business. It all boils down to adopting the most effective search engine marketing strategy. Online visitors use the help of search engines to find anything online. So you must realize how important it is for your site to rank at the top of major search engines.

Before you actually go about starting any business on the web, you must conduct research properly. Conducting research means that you decide on a budget, decide on the marketing strategy and also find out who the target audience of your product it. Also through the research, find out what marketing strategy is working and what is not working. While choosing your marketing strategy, keep in mind the choice and preference of your target audience. What is the use of any search engine marketing strategy if you are not able to reach out to your prospective clients?

Having lots of optimized and relevant content is one affordable search engine marketing strategy that can be very easily adopted and implemented by any business. Content management is the process through which you can add new optimized content to your site. It is a fact that no one will come to see your site, if they do not get what they are looking for in adequate quantity. So make it a point to regularly add new features, pictures and fresh content to your site.

Undertaking affordable search engine marketing helps your business in two ways. First of all you can afford the marketing strategy within your limited budget. Secondly you adopted those marketing strategies that are bound to bring positive results to your business. There is a huge competition on the web and adopting affordable search engine marketing is the best way of going about it and coming out on top.

Author: Pramod K Gupta

Posted in Spinit - Web Design Company | Tagged , , | Leave a comment

Is WordPress Good for SEO?

Posted on April 16, 2012 by Ieva Johnson

We get asked a lot about WordPress’ suitability for search engine rankings. WordPress’ reputation and having a sound foundation for SEO has certainly seeped into the public’s mind. For the most part, the reputation is deserved.

There are a few drawbacks with WordPress, but like most things SEO, it’s really about the cumulative effect of everything. Overall, we’d grade WordPress an A- on it’s suitability and power for SEO purposes. But it’s so good at so many things, that it presents a compelling story overall.

Now, we’ll dig into the nuts and bolts.

WordPress SEO Benefit: Google Just Likes It

I have seen it time and time again: WordPress sites rank very well in Google search results pages, even in competitive markets. I can only conclude that Google favors the platform over others. I never thought that WordPress was much use to hard-core spammers, so it’s possible that WordPress sites enjoy a “trust factor” in Google’s eyes.

WordPress SEO Benefit: Speed of Content Creation

WordPress is built to run: it is designed for the speedy and continual publishing of content. With WP, sites grow big and grow fast. All that content brings breadth to your keyword families quickly, and your large site can quickly become “bait” for inbound links from other websites.

WordPress SEO Benefit: Crawlability

Websites must be crawlable by search engines in order to be indexed properly and appear in search rankings. WordPress’ internal logic and link structure is simple and shared universally among millions of websites–so WP is familiar ground for search engines. This familiarity means that Google’s spiders can find what they are looking for, and index and rank the content with confidence.

SEO Benefit: Plug-Ins and Support

Because the WordPress community is so large (enormous, really), the variety and number of plug-ins for SEO support has grown tremendously (Plug-ins are small software modules that website owners can optionally install in addition to the default WP installation). The All in One SEO Plug-In, or the Platinum SEO Pack are both quick and easy “one stop” plug-ins that accomplishe a basic, but sound set of SEO goals such as manual Title Tags and Meta Descriptions.  These plug-ins extend WordPress’ functionality to rival the control and customization you would achieve under a static site.

SEO Benefit: New Content “Bump”

Another great feature of WordPress, which is also shared by other blogging platforms is the “new content bump”. A new post (generally not a “page” though–WP divides its content into two classes of webpages: “posts” and “pages”) will receive an initial lift in rankings during it’s first few days after publishing. This is logical: blog posts are intended to be topical and current, like a news item–Google treats this fresh content as noteworthy and rewards it with a bump in initial rankings. Ranking position will generally settle down after a few days.

SEO Benefit: Pings, Comments and Trackbacks

Pings, Comments and Trackbacks are interactive features built into WP–these supplemental tools let other blogs and individuals interact with a WordPress site: this brings inbound links and traffic (in the case of pings and trackbacks), and free content and visitors  (in the form of comments to blog posts).

SEO Drawback: Poorly Designed Themes

But it’s not all rosy: I see a lot of poorly designed themes that undercut WordPress’ SEO power. Here’s an example I often see: a theme/template will be designed with the blog’s title bearing a Heading 1 (h1) tag–that’s not the way to go. The h1 tag should speak to the subject/topic of each page or post–to repeat an h1 tag mindlessly throughout hundred of pages on a blog is a waste of a valuable SEO tool.

The fix? Code the Blog Title in a plain old CSS class–and utilize the powerful h1 tag for the on-page title for each post or page.

SEO Drawback: Rigidity in Menu Presentation

The biggest hang-up that WP forces upon us is perhaps the way menus are presented. The Page/Post methodology described above generally means that posts and pages are kept separate in menus. That’s not an insurmountable problem, but excluding individual pages from particular menu locations (like a top bar menu, where space is limited) can require coding the WP template’s core .php files, or inserting page ID’s in Widget boxes ad nauseum. Now, to get advanced: If you want to “nofollow” certain page links, say to a contact page or a privacy policy page (in a static site, this task is a breeze) you can either forget it, or go hunting for a plug-in.

When it comes to menu presentation in WordPress, I have learned “the wisdom to recognize that which I cannot change”. I have adapted, and I got over it. It’s a small price to pay for all this power.

Author: Michael David

Posted in Spinit - Web Design Company | Tagged , | 2 Comments

Top 10 Reasons Why Your Business Needs a Website

Posted on March 30, 2012 by Ieva Johnson

 1. Your Business is Open to the World 24/7, 365 Days a Year
Unlike your company’s office that may be open from 8-5, Monday thru Friday, your company ‘s website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone.

2. It’s Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its’ capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.

3. Reach New Markets with a Global Audience
On the Internet, you aren’t that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.

5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.

6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.

7. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company’s websites to make major decisions when they need a specialized service.

8. Gather Information and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.

9. Provides Instant Gratification
People are busy and don’t like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.

10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business.

Author: Kelley Rao

Posted in Spinit - Web Design Company | Tagged , , | Leave a comment

How To Bring More Success To E-Commerce Business

Posted on March 21, 2012 by Ieva Johnson

People nowadays are finding more to their convenience to make purchases on-line. This is the reason why websites are cropping up everyday. Of course, like all businesses that use computers, reliable servers are needed. That’s why cloud hosting services are so much in demand. Cloud hosting service providers are a powerful business tool that online companies can use to improve their operating capacity and level of service for their customers.

The power of hosting services is something that should not be underestimated. Many firms who have plunged in the e-commerce business all agree that this is a worthwhile investment. It may be true that visitor traffic is good for business, but it is also true that increased visitor traffic can act as a double-edged sword. That is because it increases the strain on data processing placed on computers. Indeed, when a company relies on computers, or a computer network at that, there is also the need for a powerful server to keep things running smoothly. Cloud hosting can do that. It can provide business firms with the processing power of a data centre, without the need for the actual device to be at the office site itself.

This is seen as an advantage by many small and medium sized firms, who need to have a server to support their business, but may have problems procuring one for their own. Ever since the introduction, and evolution, of cloud computing systems, cloud hosting service providers are now able to give these firms greater flexibility in their business, aside from higher processing capacity than what they can get on their own. Companies using such service would only have to pay for a regular monthly fee to hosting service to maintain the servers used. It is an arrangement that has been proven popular for smaller firms. As a smart business investment, this is something that a lot of firms might want to consider in their plans.

Now that the year’s end is coming, the use of cloud hosting service providers can be a good investment this coming 2012. After all, e-commerce is constantly changing, with more and more people making transactions and purchases online. It makes sense to find a support base in which a company can put their operations on. Cloud hosting services can provide the answer. All that is needed is for the interested firm to hire the right cloud hosting service provider. There are plenty of such firms around the world, but there can only be one that will match. Sure, it may take some time to find that firm, but the rewards in exchange will be worth all the effort.

Author: Walter Scott

Posted in Spinit - Web Design Company | Tagged , , | Leave a comment

5 Various Important Guidelines In Website Design

Posted on March 15, 2012 by Ieva Johnson

In terms of your website, additional attention ought to be paid to every minute detail to be sure it performs optimally in order to serve its goal. Listed below are 5 essential rules of thumb to see or watch to ensure your website does well.

1) Do not use splash pages

Splash pages are the initial pages you see when you arrive at a website. They typically have a very stunning graphic with words like “welcome” or “click here to enter”. In fact, they’re just that — pretty vases with no true objective. Don’t let these potential customers have a motive to click on the “back” button! Give them the worthiness of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the minimum net savvy persons have trained themselves to disregard banner advertisements which means you will be wasting useful website real estate. Rather, supply much more valueable content material and incorporate suitable affiliate links into your articles, and allow your guests feel that they want to buy instead of getting pushed to buy.

3) Have a basic and obvious navigation

You will need to supply a simple and very clear-cut navigation menu in order that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your site visitors have no idea how to navigate, they are going to leave your site.

4) Have a clear clue of where the user is

Any time visitors are profoundly engrossed in searching your website, you will need to make sure they know which part of the site they are in at that time. That way, they will be able to search relevant data or get around to any area of the website easily. Do not confuse your visitors because confusion indicates “abandon ship”!

5) Stay away from audio in your website

In case your visitor is going to stay a long time at your site, reading through your content, you will need to make certain they’re not irritated by some sound looping on and on on the website. In the event that you insist on adding audio, be certain they’ve some control over it — volume or muting controls would likely work fine.

Author: Marsha Adamsons

Posted in Spinit - Web Design Company | Tagged , , , , , , , , , , , | Leave a comment

Browser Statistics Month by Month

Posted on March 9, 2012 by Ieva Johnson
2012 Internet Explorer Firefox Chrome Safari Opera
February 19.5% 36.6% 36.3% 4.5% 2.3%
January 20.1% 37.1% 35.3% 4.3% 2.4%
2011 Internet Explorer Firefox Chrome Safari Opera
December 20.2% 37.7% 34.6% 4.2% 2.5%
November 21.2% 38.1% 33.4% 4.2% 2.4%
October 21.7% 38.7% 32.3% 4.2% 2.4%
September 22.9% 39.7% 30.5% 4.0% 2.2%
August 22.4% 40.6% 30.3% 3.8% 2.3%
July 22.0% 42.0% 29.4% 3.6% 2.4%
June 23.2% 42.2% 27.9% 3.7% 2.4%
May 24.9% 42.4% 25.9% 4.0% 2.4%
April 24.3% 42.9% 25.6% 4.1% 2.6%
March 25.8% 42.2% 25.0% 4.0% 2.5%
February 26.5% 42.4% 24.1% 4.1% 2.5%
January 26.6% 42.8% 23.8% 4.0% 2.5%
Posted in Spinit - Web Design Company | Tagged | Leave a comment

Why You Need Good Designer For Your Company?

Posted on March 9, 2012 by Ieva Johnson

Websites are the online presentations of any individual or any company. By visiting or going through these websites, people create an impression in their mind about the company or the individual. A website contains various things that attract people, such as: content and design. Therefore, it is very important to have a website that attract more and more people and serves your every business need. Content of a website is considered to be the soul of the website, people mostly visit websites for information. However, along with good content a pleasant appeal of website is also important.

Many companies are there who in order to build their company website, specially hire web designers. These designers by using their excellent creative idea or concepts build beautiful user friendly websites for the company. As the website of the company is the main source of their online marketing or promotion, therefore having a website that attracts attention of the people is very essential. In order to get more traffic to the company website and thus, getting benefited in business, a good web designer can provide a lot of help.

Web designing is not a very simple thing, much efforts goes in it. Sometimes, it takes months to build a normal website. If case you want to make visible your online presence and thus, want to attract your potential customers to a larger scale, then building a cool website will fulfill all your need and desire.

Author: Yachika verma

Posted in Spinit - Web Design Company | Tagged , , , , | 3 Comments

Designing Tips for a Brochure

Posted on March 1, 2012 by Ieva Johnson

Brochure is one of the effective marketing tools to catch the attention of your prospective customers. Brochure is distributed to spread a good word about your products or services that you intend to offer to your customers. Brochures are designed in a way so that it quickly grabs the attention of the reader and he/she finds it interesting enough to go through the entire thing.

Brochures can be used both for personal and commercial purpose. Design and planning of a brochure depends on your objective. You need to go for a brochure design that is compelling enough that a person feels the urge to read it and respond to it. The message catered through the brochure should be catchy and have the right blend of promotional elements in it.

The best way to create impact on your readers or target customers is to go for simple brochure designs. Leave out the overwhelming designs and try not to confuse your readers. Use large fonts that are easy to read without any effort. Do not combine stark background colors that would cause difficulty to read the content of the brochure. In the content part try to use short and simple sentences that are easy to follow. Choose a color combination for your brochure design that is soothing to the eyes and a font color that is convenient to read.

Maintaining a professional approach in your brochure design is also important to create positive impression on your target readers. But there is no point in spending a huge amount for high gloss expensive brochures. You can create a positive impact even through a simple approach. You can use relevant graphics in your brochure to accompany the content. Do not forget to provide your contact details so that your prospective customers can get in touch with you.

Whenever you design a brochure do not forget your targeted readers or customers. You should try to figure out a brochure design from their point of view. Make sure your promotional message is clearly visible to the readers and highlight the important aspects of your services or products for the target audience.

Author: Saikat Lahiri

Posted in Spinit - Web Design Company | Tagged , , | 7 Comments

Functionality Oriented Web Design

Posted on February 26, 2012 by Ieva Johnson

There are numerous web sites available that appear to be amazing and features the most recent styles in design however frequently fall short totally in their designed functionality. Design tendencies are, needless to say, essential simply because they provide you with fresh creativity and new strategies, even so the execution of those approaches and designs must be smart and centered.

Innovative visual design and robust functionality take time and effort to balance. A great quantity of creative tension in between both of these results in a more powerful product or service, but domination by either value could make the final results possibly over indulgent .

If you’re interested in Internet website functionality then it’s most likely that you’ve discovered the idea of specialized functionality assessment. Practicalities of assessment have continued to be a secret, simply because not much have been publicized regarding it on the internet – up to now. Intelligent businesses are utilizing on-line evaluations to draw in and keep a lot more clients. There are several methods to use Web 2 . 0. techniques to turn on-line presence into much more customers who continue to come back again.

The initial step in creating a site is determining what your content material might be. Following that, you ought to figure out what design you will employ. This may lead to determining the very best design, suitable visuals, along with other sticky includes. It’s just sound practice to create sites that are easy to use, appealing and also valuable as search engine optimization is concerned without having to sacrifice performance.

How details are organized on the website often means the real difference between a user-friendly design and something that’s difficult to use and has not many recurring guests. Understanding the ideas regarding info structures and the way to put them into practice in your designs is essential

In creating and developing for your website, aim should be on info structures and information design, as opposed to graphics in its conventional sense. The aim is not really to improve the visual to move the guests, but instead to make use of images and textual content and motions components to help individuals rapidly identify what it’s you’re wanting to communicate. Plenty of internet businesses fall short simply because they disregard their clients wants. There’ re some concepts that must definitely be put in place into any website design to really make it more efficient. The duty of creating a web site to work correctly for the client’s goals, the client’s objective, the client’s identity, and particularly for the end user.

Common sense suggests it’s wise to arranged your general business objectives from the beginning. It simply provides elements into focus. And it’s usually best if you put your website design goals in writing and discuss it together with your staff, web-site designers and online marketers. They might have ideas of their own. But in either case, they’re more prone to assist you should they know exactly where you’re heading.

Ultimately, planing website design from the beginning is essential simply because in order to being in a position to successfully represent and communicate for any client on the internet, designer should be allowed to implement it. Which is probably by far the most challenging for small enterprise seeking to build some online presence and requiring marketing design work accomplished. Well, any design undertaking involving qualified creative designers certainly pay for itself a zillion times.

Author: Matt Abraham

Posted in Spinit - Web Design Company | Tagged , , , , , , , , , , , , , , , , , | Leave a comment